Titanium dioxide (TiO2) is a white pigment. It gives a coating whiteness and hiding power. Especially when volume prices of systems are used, the pigment is considered expensive. The high volume price of TiO2 is related to its high density.
Its chemical formula is TiO2 and its pigment color index is CI 77891. It has many uses outside of paint, which include food, paper coatings, plastics, cosmetics and others. It is primarily obtained from ilmenite, rutile and anatase.